This is an AI translated post.
Thinking about the "Untact" Post
- Writing language: Korean
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Base country: All countries
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Summarized by durumis AI
- While we have become accustomed to the "untact" trend due to the prolonged COVID-19 pandemic, there is a need for reflection on the reality that human life elements such as spaces outside the home, senses, going out, and relationships have disappeared.
- This article analyzes our changed daily lives in four aspects: space, senses, going out, and relationships, and presents insights needed to understand consumers in the non-face-to-face era.
- In particular, it examines in depth the changes that COVID-19 has brought to our lives, such as the outside world being insecure but spaces outside the home being essential, the purpose of going out being limited but the intention being clearer.
The COVID-19 pandemic has been going on for over a year now. Having experienced the recent third wave of the pandemic, we have naturally come to accept the "untact" trend in our daily lives, and QR code checks at cafes and restaurants are no longer an unfamiliar experience.
However, the repeated requests for proof of evidence that forget the essence of online education, and the burden of fulfilling diverse and perfect social roles limited to our homes are not just stories of a few, but are constantly being confirmed. As I write this, I am also an individual living in this era and a researcher, and I have spent the last year going through many trials and errors and understandings about what this experienced time means, how to live today, and what kind of future to plan for.
The following are four human elements of life that have disappeared for people during this period, viewed from a long perspective.
- Space: The outside world is uneasy, but a space other than home is also essential.
- Sense: It has become more sensitive, but there are no opportunities to feel enough.
- Going out: The purpose is limited, but the intention within is more clear.
- Relationship: The targets and methods of maintenance have decreased, but the meaning has deepened.
These are the contents that are considered to be four opportunities for companies in a non-face-to-face society to understand and approach the changes in the daily lives of internal employees and consumers they target.
You can check the latest report on this through the link below.
https://issuu.com/ryanson/docs/helping-people-be-themselves_by_roc
