This is an AI translated post.
A Fun Look at the Annual Report Before a Meeting
- Writing language: Korean
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Base country: All countries
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- Economy
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Summarized by durumis AI
- A company's annual report has different meanings for shareholders, representatives, and field workers.
- Through the annual report, you can identify the concerns and internal issues of corporate management and secure project topics for dialogue with potential customers.
- Understanding the language of management through numbers and understanding the situation and position of potential customers can lead to effective communication and ongoing support.
Annual reports issued by companies generally contain three hidden intentions.
- Shareholders: Confirmation of performance and evaluation of operations
- Representatives: Situation report, shareholder understanding
- Practitioners: Pressure to fill
Usually, for those in charge of tasks related to ‘insights,’ ‘numbers’ are indicators that make them feel awkward or make them want to turn their heads. However, the role of those with the title of representative is not simply to achieve high sales, but to make shareholders profitable, so it is good to check numbers related to corporate management as a minimum amount of information during conversations.
In other words, the reason for looking at the annual report as an irresponsible outsider is as follows.
- Confirm the concerns of management and internal issues of the company before engaging in dialogue with potential customers
- Secure project presentation topics for sales
The way to see is simple.
- Move to the back part where there are numbers, leaving behind the content filled with embellished expressions
- Check mainly the content related to quarterly investment records and performance summaries
- Confirm the direction of decision-making by checking relevant company articles
The biggest difference between company articles and annual reports is that company articles are filled with information that they want to reveal externally, and annual reports contain information that they have to acknowledge internally.
Since the tasks and roles are different in the first place, it is definitely limited to understand the specific situation just by looking at the annual report. However, it can at least be an opportunity to understand the language of corporate management, which is numbers.
Trying to engage in dialogue using the language of the participants is like fulfilling the basic condition of conducting research in the relevant language depending on the research topic and region. It is not just about avoiding numbers, but if you try to understand the situation and position of potential customers who are responsible for management by checking this much, you can learn more than expected during conversations, and it can also be the foundation for a relationship that brings continuous support in the future.
