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- Hwang Yi-seul, CEO of Leesle, will be a guest at the 'Do-Tong-Show' talk concert to be held at Space Cowork Jeonbuk Innovation Center on Wednesday, May 16th, 2018 at 7:30 pm, where she will share stories about Leesle and hanbok.
- Leesle is a brand that presents modern lifestyle hanbok, and Hwang Yi-seul has been actively involved in popularizing hanbok.
- At the talk concert, you will hear stories about Leesle's startup story, passion for hanbok, Leesle's globalization efforts, and there will be a Q&A session.
This article was written on 2018.04.26.Written article.
Jeonbuk Innovation City Cultural Life Talk Show 'Do-Tong-Show'
Hello! This is Leesle.
Today, I would like to tell you about the Do-Tong Show Talk Concert, which will be held at Space Cowork Jeollabuk-do Innovation Center on Wednesday, May 16, 2018 at 7:30 PM!
It is said that an amazing guest has been recruited for this event! Did you figure it out? Haha, for those who haven't figured it out yet, let's dive into the details right now.
Table of Contents
1. Meeting Leesle at the Talk Concert
2. What is Do-Tong Show (Du-Tong Show)?
3. Application for Participation
01. Meeting Leesle at the Talk Concert
Leesle will be participating in the Du-Tong Show Talk Concert held in Jeollabuk-do Innovation City.
For those who are not familiar with Leesle, we will introduce you to Leesle first!
What is Leesle?
Leesle is a fashion brand that presents new Hanbok reflecting the 21st century lifestyle. It creates everyday Hanbok that can be worn daily, like jeans, by changing the materials and forms to suit the lifestyle of modern people.
It is a global K-fashion that incorporates the Korean sensibility and style that has been passed down from generation to generation for 5,000 years, creating a harmony of familiar and modern sensibilities.Go to Leesle Homepage
Who is the star of the Talk Concert?
The person who will talk about Leesle at this Du-Tong Show Talk Concert is none other than Leesle's designer and the leader of Leesle, CEO Hwang Yi-Seul!
CEO Hwang Yi-Seul has been walking the path of Hanbok for 12 years after receiving praise for wearing Hanbok during her freshman year of college.
She is a Hanbok expert who has continued to start a business in the fashion field of Hanbok, defying the concerns of everyone who told her it was a declining industry.
Related news article:[CEO Hwang Yi-Seul, who makes everyday Hanbok] "We make Hanbok that can be worn stylishly in everyday life"
What is Leesle's Hanbok like?
Leesle's Hanbok is everyday wear that can be worn anytime, like jeans. It is made of lightweight materials like cotton or polyester with sophisticated patterns printed on them, and it can be easily washed. While wearing a jeogori (upper garment) or a sokchima (inner skirt) is the same as traditional Hanbok, the design is sophisticated and elegant, reflecting the design that modern women prefer to wear in their daily lives. It is full of charm that makes you want to try it on.
Leesle's elegant and sophisticated lifestyle hanbok design
CEO Hwang Yi-Seul runs a pop-up store called Baram Sangjeom (Wind Store) in major central commercial districts in Seoul, but Leesle's main store is located in Jeonju, a city of tradition, and its location isright in front of Jeonju Station.
In Jeollabuk-do, where a thousand-year history is alive and breathing, Leesle is striving to become a brand that creates the modernization of tradition with everyday Hanbok as its core. To break the perception that Hanbok is worn only during holidays or special occasions, Leesle is directly promoting Hanbok, carrying out the "Wearing Hanbok" project to show people the familiarity of everyday Hanbok and let more people know about it. Through the project, Leesle posted natural everyday scenes on SNS, like "wearing Hanbok to take the bus", "wearing Hanbok to eat grilled pork belly", "wearing Hanbok to go to a club", etc., showing people the familiarity and beauty of Leesle Hanbok. As a result, recently, Leesle has appeared in a promotional CF for Jeonju City along with a Hanji (Korean paper) umbrella human cultural heritage master, to create the future through reinterpreting tradition, becoming the representative face of Jeonju.
In addition, CEO Hwang Yi-Seul of Leesle has been conducting various programs and lectures in various fields to promote Hanbok and the beauty of Leesle. A prime example is the Hanbok Start School, which she has been operating on a sessional basis, providing real-world experiences for those interested in Hanbok and Hanbok designers. To further expand the reach of Hanbok in various fields, she holds a fashion show every year with a new concept. Recently, in 2017, she held a fashion show themed "Evolution of Hanbok" featuring modern reinterpretations of new materials for fashion Hanbok. This year, in 2018, she held a K-uniform Hanbok Uniform Showcase full of Korean aesthetics. In addition, she participates in various lecture programs, such as special lectures for startups at the Startup Village for One-Person Creation Businesses, and lectures for Jeollabuk-do's representative entrepreneurs hosted by the Jeollabuk-do Provincial Assembly.
There is also a book that is widely known among the public! While everyone dissuaded her, she walked step by step with a heart full of love for Hanbok, learned the meaning and depth hidden within Hanbok, and published the book 'I Go to Hongdae Wearing Hanbok', changing the perception of Hanbok among many people in Korea. She has been striving for the globalization of Hanbok for 7 years, and now, Leesle has successfully expanded overseas, reaching various countries including Europe.
Signing a showroom contract in Italy
Interview with a famous Russian magazine
Signing distribution contracts with 3 places in Europe
Signing distribution contracts with 2 places in the Middle East
Signing a distribution contract with 1 place in the US
Signing a distribution contract with 1 place in Japan
▽ Please click the link below for more details on the globalization of Leesle Hanbok!
In addition, she says she will share her experiences and know-how without reservation in this talk concert, which she has gained over 12 years as an entrepreneur. At this Jeollabuk-do Innovation City cultural talk concert, you can meet the brand that creates the modern tradition that Leesle has walked and will continue to walk, and the value of everyday Hanbok. There is also an open chat room where you can ask questions about Leesle that you have always wanted to know and get answers, so I can't hide my excitement.
What is Do-Tong Show (Du-Tong Show)?
Now, let me introduce you to the Do-Tong Show (Du-Tong Show), the talk concert where you can hear Leesle's story.
Left: Do Yoo Chang-seok / Right: Tong Kim Gwang-jib
Do-Tong Show (Du-Tong Show) is a talk show hosted by two MCs: CEO Kim Gwang-Jip of Tong Edutainment, who has been working as an MC and lecturer for a long time, sharing his pure passion and connection, and Team Leader Yoo Chang-Suk of Space Cowork, who is a true community builder, meaning that once you start a conversation at Space Cowork, you will talk about everything, even your soul.
Do-Tong Show started on the third Wednesday of June 2017 as the first session, and up to April 2018, the 11th session has been held, inviting people with their own unique colors to share time with each other.
1. First Session: Experiences that Made Me Who I Am Today
- Special Session for Local Young Entrepreneurs: Hansonyeo Art, KingbroENT, and Cheongchun Grida
2. Second Session: What Makes You Passionate
- K-Rent TV Anchorwoman Yang Song-Hee, who finds her calling and works hard, and Choi Gyu-Seong, the man who knows no impossible
3. Third Session: Summer Special Super Intern
- Three passionate college students from the region for the summer vacation special
4. Fourth Session: What We Can Share
- Park Dae-Ho, CEO of 3P Binder Master & Book Management Training Master
5. Fifth Session: My Path That Showed Me the Way
- Jeon Seung-Yeon, CEO of Cafe Albergue, who shared her story about the Camino de Santiago pilgrimage and after
6. Sixth Session: From a Shellfish Grill Part-Timer to a 10 Billion Won Sales CEO
- Yang Ji-Sam, CEO who runs 7 stores in Yeongdeungpo
7. Seventh Session: Living for Your Own Reasons
- Ma Ji-Song, CEO of Gonggam Class Jeonju Center and Sujie Enneagram Jeollabuk-do Center
8. Eighth Session: Design Your Magical Life
- Magician Sim Sang-Beom, CEO
9. Ninth Session: Starting a Business by Following the Voice of Your Heart
- Shin Tae-Soon, CEO, the icon of learning for zero-capital entrepreneurs
10th Session Special: Dreams Feed on Experiences
- DO-Tong MCs
11th Session: Brand Your Value
- Park Jae-Hyun, CEO, Brand Name-ist, who has named over 690 brands
From college students to young entrepreneurs and industry leaders, these valuable experiences of living their own unique colors are being shared at Space Cowork Jeollabuk-do Innovation Center every third Wednesday of the month.
👉Order here:www.leesle.com
☎Contact Number: 070-4218-2293
☎Store: Hongdae, Seoul 070-8793-2293, Jeonju Main Store 070-4219-2293
✈International order:www.leesle.kr
Free shipping over 199USD
37USD flat shipping under 199USD
🇰🇷The physical store is located in Hongdae, Seoul
