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78% of Influencers in South Korea Believe Influencing Will Become a Profession
- Writing language: Korean
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Base country: South Korea
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Summarized by durumis AI
- The Korea Influencer Industry Association and Review Corporation conducted a survey on the perception of influencers among 239 individuals. The survey results indicated that 78% of respondents anticipate influencers to establish themselves as a professional occupation.
- A significant 47% of respondents shared their intentions to shift to full-time influencer careers. To pursue a full-time influencer path, activities such as engaging with influencer platforms, crafting sponsored content, engaging in supplementary endeavors like commerce and group buying, selling private brand products, and creating and selling merchandise are deemed essential.
- The Korea Influencer Industry Association has declared its commitment to striving for enhanced social recognition of influencers as a profession and expanding influencer businesses.
The Korea Influencer Industry Association (President Daegyu Jang), under the Ministry of Culture, Sports and Tourism, and Revu Corporation jointly conducted a survey on the 'Influencer Job Perception' from December 18 to 27 last year, targeting 239 influencers active on Revu Select.
78% of Influencers in South Korea Believe Influencing Will Become a Profession
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Q1. Do you plan to switch to influencer activities as your main career in the future?
* Yes: 27%
* Absolutely: 20%
* I don't know: 22%
* No: 9%
* Absolutely not: 3%
* I am already an influencer as my main career: 19%
Q2. Please select the revenue-generating activities you consider necessary to switch to or continue with influencer activities as your main career in the future. (* Multiple choices possible)
* Influencer platform activities: 67%
* Activities of influencers affiliated with an influencer agency: 53%
* Sponsored content creation: 52%
* Starting a one-person company and engaging in various revenue-generating activities: 34%
* Additional revenue generation activities such as commerce, CPS, and group purchases: 32%
* Planning/production and sales activities for PB products (direct business operation): 18%
* Goods production and sales, content copyright subscription/use/sales, etc.: 15%
This survey was conducted to raise awareness about whether influencers can become a professional occupation in the future along with the growth of the influencer-related industry, and to investigate the current status of economic income-generating activities of current influencers.
The survey results showed that about 78% of the respondents expected influencers to become a professional occupation in the future. Also, 19% of the respondents were already active as full-time influencers, and 47% of the respondents stated that they plan to switch to influencer activities as their main career in the future.
Revenue-generating activities necessary to transition to a full-time influencer include △influencer platform activities △sponsored content creation △additional activities such as commerce and group purchases △PB product sales △goods production and sales, etc., and the minimum income necessary to be recognized as a profession was most commonly found to be an annual income of 30 million to 50 million won. In particular, 53% and 34% of the respondents, respectively, believed that it is necessary to be affiliated with a company or organization, rather than as individuals, such as activities at influencer agencies or starting a one-person company, in order to work professionally.
"In order for influencers to be recognized as a profession, it is essential to raise public awareness at the societal level and expand the business of those who operate influencer businesses," said Daegyu Jang, president of the Korea Influencer Industry Association. "As the number of full-time influencers is increasing, the association plans to expand its support and activities related to protecting the rights of these influencers, including their copyrights, as well as providing education and publicity on influencer professional ethics."
Website: https://corp.revu.net/
